Today, your website is no longer just a site on the web; it is actually the first interface of your firm for a prospective client. When used properly, it can be your most powerful lead generation system.

Even if you receive tons of daily traffic to your website, they would not amount to anything unless they convert to leads. Try these strategies for turning your website into a lead-generation machine.

1. Defining a business strategy for website

A true website strategy must consider the factors that drive sales opportunities. During the planning stage; it is helpful to ask yourself these questions

i. What is our target market? What is in our niche? Who needs what we offer?
ii. What is the customer journey from search to purchase?
iii. What is your brand voice?

2. Encourage engagement through a compelling user interface

Website user interface must be strategically crafted which allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads.

3. Defining website content and information architecture.

The information architecture is where the magic happens. If that potential customer likes what you have to say, they’re more likely to click around to learn about what goods and services you offer.

4. Magnetic Call-to-Actions

What do you want people to do when they visit your website? Your call-to-action button should be eye catching, compel your visitors to take the right action, and be backed by a clear statement about what you’re asking visitors to do.